Privacy Policy

1. Introduction

This Privacy Policy explains how Hidden Beauty collects, uses, stores, and protects your personal information when you use our website or book our mobile hair and beauty therapy services.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect and process the following personal information:

Information You Provide

Full name
Email address
Phone number
Home or appointment address
Booking details
Payment information
Medical or allergy information relevant to treatments
Communications with us

Automatically Collected Information

When you visit our website, we may automatically collect:

IP address
Browser type
Device information
Website usage data
Cookies and analytics data

3. How We Use Your Information

We use your information to:

Process and manage bookings
Provide our mobile services
Communicate with you regarding appointments
Process payments
Respond to enquiries
Improve our website and services
Send promotional offers (only if you opt in)
Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Contractual necessity – to provide booked services
Consent – for marketing communications and photography permissions
Legitimate interests – to improve services and manage bookings
Legal obligations – for tax, accounting, and legal compliance

5. Health and Sensitive Information

Some beauty treatments may require information about allergies, skin conditions, medications, or other health matters.

We only collect this information where necessary for safe treatment and with your consent.

6. Sharing Your Information

We do not sell your personal data.

We may share your information with:

Payment processors
Website hosting providers
Booking software providers
Professional advisers or insurers
Legal or regulatory authorities where required by law

All third parties are required to keep your information secure and confidential.

7. Data Storage and Security

We take reasonable technical and organisational measures to protect your personal information from:

Unauthorised access
Loss
Misuse
Disclosure
Alteration

However, no online system can be guaranteed completely secure.

8. Data Retention

We retain personal data only for as long as necessary to:

Provide services
Meet legal, tax, or accounting obligations
Resolve disputes

When information is no longer required, it will be securely deleted.

9. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate information
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request transfer of your data
Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO Contact

Information Commissioner’s Office (ICO)

10. Cookies

Our website may use cookies to improve user experience and analyse website traffic.

You can manage or disable cookies through your browser settings.

11. Marketing Communications

We may send promotional emails, texts, or offers if you have agreed to receive them.

You can unsubscribe at any time by:

Clicking the unsubscribe link
Contacting us directly

12. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.

13. Children’s Privacy

Our services and website are not intended for children under 16 without parental, guardian consent and where applicable supervised adult.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on our website with the revised effective date.

15. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

Hidden Beauty
donna.simms@hiddenbeautyholistic.com
07722527712
www.hiddenbeautyholistic.com